Redesigning the Cambridge Dictionary

Rebrand and redesign of the globally popular Cambridge Dictionary website for Cambridge University Press

Following a competitive pitch process in early 2016 Isle were awarded the contract to rebrand and redesign the Cambridge Dictionary website for Cambridge University Press. Cambridge Dictionary is one of the most popular online dictionaries worldwide and is in the top 1000 websites globally based on Alexa traffic rankings. Such an important project required a talented team. Our selection was based on our experience designing highly usable interfaces for data-heavy websites combined with our technical ability writing fast-to-load, scalable and optimised code for high-traffic projects.

Cambridge Dictionary

Our teams provided the following services on this project:

  • Branding consultancy and logo design
  • Brand guidelines creation
  • UX / creative planning
  • UX design
  • HTML 5 development
  • CSS3 using BEM notation
  • Javascript development
  • Agile project management

Working closely with the client based in Cambridge and New York, and their technical team based in France the new site was designed, built, tested and launched within 5 months. Our team worked in a fully Agile way and was in constant communication with the client throughout the project. This process ensured the project was delivered on-time and on-budget.

As a direct result of the project, 82% of the Cambridge Dictionary website users found the new design more visually appealing and the rate of account sign ups increased by 40%.