Political news provider redesigned by Isle

Fri 17 Apr 2020

Political news provider redesigned by Isle is one of the most viewed and valued specialist online news providers in Parliament. Renowned as a source of the latest political thinking, is a must read for anyone who wants to know what’s happening in UK politics.

The new website was launched just before the coronavirus crisis hit the UK. With political attention more focussed than ever the new website has been given a thorough test in its first few weeks and has exceeded all performance expectations.

Made for mobile

With over 80% of traffic arriving on a mobile device it was essential that the site was optimised for small screens. Our creative team paid careful attention to mobile menuing, touch target sizing, related content, font sizes, choices, colours and advertising placement to ensure an engaging mobile user experience.

Engineered for performance

The website generates millions of page views per month and therefore required an experienced team to ensure it was carefully optimised for success. Using a combination of careful database planning, efficient coding, efficient caching, the use of a content delivery network and a programme of load testing the new website is fast-to-load and performant when receiving a huge volume of traffic.

The team at Isle were fantastic throughout the project - from our initial concept meetings all the way through to launch. Their expertise and willingness to take on board our ideas made everything run as smoothly as possible and we are delighted with how the new site looks.

Kevin Schofield, Editor of

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Coronavirus update - we are operating as normal. Our office is open but not all staff are in all the time. For support please call 01353 661310 or email us at